We are partnering with a fast growing international consumer goods business to appoint a Head of Ecommerce and Digital for its US operation.

The business has experienced significant growth and is looking for a commercially minded digital leader to take ownership of a substantial and increasingly important ecommerce channel.

This role will oversee the full digital sales ecosystem across DTC, marketplaces, social commerce and online retail.

The role

You will be responsible for:

• Owning the US ecommerce and digital sales strategy
• Leading DTC performance across Shopify and the wider digital customer journey
• Driving growth across Amazon and other marketplace channels
• Developing TikTok Shop and emerging social commerce opportunities
• Growing digital retail channels including retailer.com and Instacart
• Owning digital revenue, contribution margin and channel profitability
• Improving conversion, acquisition, retention and customer lifetime value
• Leading performance marketing strategy and ensuring efficient customer acquisition
• Developing CRM, retention and lifecycle marketing
• Managing digital merchandising, promotions and product launches
• Partnering closely with operations on inventory, allocation and forecasting
• Building clear reporting and commercial visibility across digital performance

The profile

We are looking for someone who has:

• Led ecommerce and digital growth within a high growth consumer brand
• Strong experience across DTC and Shopify
• Meaningful experience with Amazon and marketplace growth
• A strong understanding of paid acquisition, CRO, CRM and retention
• Experience managing ecommerce revenue and P&L performance
• Strong commercial understanding of margin, pricing, promotions and inventory
• The ability to move comfortably between strategy, analytics and hands on execution
• Experience working in a fast moving, entrepreneurial consumer environment

Experience within food, beverage, wellness, supplements, beauty or other digitally led CPG categories would be particularly relevant.

This is an opportunity to take ownership of a major digital channel within a rapidly scaling consumer business and play a central role in the next stage of its US growth.